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Privacy policy

Last updated: 13 August 2026. This policy explains how pembrokeshireguide.co.uk (“we”) handles personal data under the UK GDPR and the Data Protection Act 2018.

What we collect

  • Nothing that identifies you, by default. Browsing the site requires no account, and no analytics or advertising cookie is set unless you accept one — see the cookie policy. Decline and the site behaves identically.
  • Google Analytics, only if you accept it. Where analytics is switched on we ask first, and nothing from Google is loaded until you say yes. IP addresses are anonymised and advertising signals are off. Our own statistics below do not depend on it.
  • Search and click statistics. We record anonymous, first-party events — searches performed (the filters used and result counts) and outbound clicks to booking providers (which property, which provider, which page, when). These contain no names, emails, or persistent identifiers, and we do not build profiles.
  • Server logs. Our hosting provider records standard technical logs (IP address, user agent, timestamps) for security and reliability, retained briefly.
  • Email you send us. If you contact us we keep the correspondence for as long as needed to deal with it.
  • Your email address, if you ask for the newsletter. We store the address, the page you signed up from and the exact wording of the consent you agreed to. Nothing is sent until you confirm by clicking a link in a first email, and every email after that carries a one-click unsubscribe. We never sell, rent or share the list.
  • A saved trip, if you make one. The trip planner stores the list of places you save and nothing about who you are — no name, no email, no account. It lives at a random unguessable web address; anyone you send that address to can see the list. Two strictly functional cookies on your device hold that random code so we can show you your own trip; they carry no tracking and no third party sees them.
  • Business, event and job submissions. If you send us a listing, an event or a job post we keep what you submitted plus a contact name and email, so we can check details with you and tell you when it’s live. Contact details are never published and never added to the mailing list. A job post shows only the application route the employer chose to publish; we take no applications and hold nothing about applicants.
  • A one-way hash of your IP address on any form submission, purely to stop one source flooding us. The address itself is never written to our database. The hash uses a slow key-derivation function with a dedicated salt, and the current date is mixed in, so it stops matching after 24 hours and can’t be used to link your submissions over time. We’d rather describe the mechanism than claim a flat “anonymous” — a plain hash of an IP address is reversible by anyone willing to try all four billion of them.

How long we keep things

  • Saved trips: 180 days from the last time you change one, then deleted automatically. You can delete yours immediately from the trip page, without asking us.
  • Newsletter subscribers: until you unsubscribe or ask us to delete the record.
  • Submissions: kept while we review them and for a reasonable period after, so we can tell whether a listing came from its owner.
  • Click and search statistics: retained as aggregate counts; they contain nothing that identifies a person.

What happens when you click through to book

Booking links leave this site for the provider (e.g. a cottage agency or Booking.com) via an affiliate network (e.g. Awin or CJ). From that point their privacy policies apply; the network may set cookies on the provider’s site to attribute the booking. We receive aggregate reports (clicks, commissions) that don’t identify you personally.

Legal bases

We rely on legitimate interests (Art. 6(1)(f) UK GDPR) for anonymous site analytics and security logging, and on legitimate interests/contract for responding to enquiries.

Your rights

You have rights of access, rectification, erasure, restriction, portability and objection. Contact hello@pembrokeshireguide.co.uk. You can complain to the ICO (ico.org.uk) if you’re unhappy with our answer.

Data sharing and transfers

We don’t sell personal data. Service providers (hosting, email) process data under contract. Where data leaves the UK, recognised safeguards (adequacy or standard contractual clauses) apply.